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The first few days without alcohol don’t have to feel so hard.
Understand why cravings happen, what’s happening in your brain and the practical tools that make early sobriety feel easier with my free guide.

WELCOME
LOUISA EVANS MSc Psych, Dip. CBH, GMBPsS, SMACCPH
Psychology-Based Practitioner & Cognitive Behavioural Hypnotherapist
Member of the British Psychological Society, Senior Member ACCPH & GHR Registered
ABOUT ME
I don’t believe lasting change comes from willpower alone. I believe it comes from understanding yourself, learning new ways to cope and giving your brain the chance to build different habits.
I combine psychology, lived experience and practical tools to help you understand why alcohol feels so difficult to leave behind and how to build a life where it genuinely becomes less important.
I’m an accredited UK-based practitioner with a background in Cognitive Behavioural Hypnotherapy and a Master’s degree in Psychology. Alongside my clinical work, I’m preparing to undertake a PhD focused on neurodivergence and alcohol use, emotional regulation in sobriety, and adaptive coping strategies. Continuing into doctoral research allows me to deepen the academic foundations behind the work I offer.
Through both lived experience and professional training, I help people change their relationship with alcohol, rebuild self-trust, and develop habits that genuinely support their wellbeing. I’m particularly interested in why we do what we do, how our nervous system shapes behaviour, and how we can work with it rather than constantly fighting it.
Why you can trust my approach
I bring together psychological theory, CBT tools, and hypnosis techniques in a way that is practical and grounded. I don’t believe change comes from willpower alone. It comes from understanding your patterns, strengthening regulation, and practising new responses consistently and compassionately.
Across my one-to-one sessions, online courses, self-hypnosis recordings, writing, and The Sober Rebel podcast, you’ll find a balance of research-informed insight and honest conversation about what sustainable change really looks like.
Ensuring that my practice remains current and evidence-informed is of paramount importance to me. I hold professional insurance, undertake regular clinical supervision, and I am a Senior Member of the ACCPH as well as a member of the British Psychological Society.
If you’re looking for personalised support, working together one-to-one gives us the opportunity to understand what’s driving your drinking and build strategies
that fit your life.
Prefer to learn at your own pace? Explore my psychology-based courses, hypnosis downloads, my book and podcast, all designed to give you practical tools and support whenever you need them. Including my online Sober Resilience Course and brand new ADHD Regulation Course to support you.
I have created a number of resources to support you which include my Apple chart topping 'Sober Rebel' podcast and my January series to support you in the first month, completely free of charge. I've also now got a brand new YouTube channel too.


