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The first few days without alcohol don’t have to feel so hard.
Understand why cravings happen, what’s happening in your brain and the practical tools that make early sobriety feel easier with my free guide.
WELCOME
LOUISA EVANS MSc Psychology, Dip CBH, GMBPsS, SMACCPH
I help people change their relationship with alcohol using psychological principles, cognitive behavioural hypnotherapy and practical behaviour change strategies. My work combines professional training with lived experience to support lasting, meaningful change.
Graduate Member of the British Psychological Society (GMBPsS) • Senior Member of the ACCPH • Registrant of the General Hypnotherapy Register • Registrant of the General Hypnotherapy Standards Council (GHSC)
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ABOUT ME
I don’t believe lasting change comes from willpower alone. I believe it comes from understanding yourself, learning new ways to cope and giving your brain the chance to build different habits.
I combine psychology, lived experience and practical tools to help you understand why alcohol feels so difficult to leave behind and how to build a life where it genuinely becomes less important.
I’m an accredited UK-based Cognitive Behavioural Hypnotherapist with a Master’s degree in Psychology. Through both lived experience and professional training, I help people change their relationship with alcohol, rebuild self-trust, and develop habits that genuinely support their wellbeing. I’m particularly interested in why we do what we do, how our nervous system shapes behaviour, and how we can work with it rather than constantly fighting it.
Why you can trust my approach
I bring together psychological theory, CBT tools and hypnosis techniques in a way that is practical, compassionate and grounded. By understanding your patterns, strengthening emotional regulation, and consistently practising new ways of responding, lasting change becomes possible.
Across my one-to-one sessions, online courses, self-hypnosis recordings, writing and The Sober Rebel podcast, you'll find a balance of research-informed insight and honest conversation about what sustainable change really looks like. While many people first find me through my work around alcohol, my practice also supports anxiety, low mood, confidence, self-esteem, relationship difficulties and the many challenges that can leave us feeling stuck or overwhelmed.
Ensuring my practice remains current, ethical and evidence-informed is extremely important to me. I undertake regular clinical supervision and continuing professional development (CPD), hold professional indemnity insurance, and I'm a Senior Member of the ACCPH and a Graduate Member of the British Psychological Society (BPS).
If you’re looking for personalised support, working together one-to-one gives us the opportunity to understand what’s driving your drinking and build strategies
that fit your life.
Prefer to learn at your own pace? Explore my psychology-based courses, hypnosis downloads, my book and podcast, all designed to give you practical tools and support whenever you need them. Including my online Sober Resilience Course and brand new ADHD Regulation Course to support you.
I have created a number of resources to support you which include my Apple chart topping 'Sober Rebel' podcast and my January series to support you in the first month, completely free of charge. I've also now got a brand new YouTube channel too.